Fashion victims

Following US and UK, today is the launch date for Anya's "I'm not a plastic bag" in HK. The bag is originally aimed to promote environmental friendliness and make it fashionable not to use plasdtic bags. The bag is selling at very low price point, USD15 is extremely enticing for people who love Anya's products.

The bag was sold out in lightning speed in US and UK, but a lot of people bought it not because they needed a grocery shopping bag, rather because it was made by Anya. It is not surprising to me that the bag would spur the same demand in HK.

There's J telling me her friend went to the TST store at 5am and left right away cos' there were already 200 people waiting in line. G got stuck in traffic in front of Landmark on her way to work this morning because the queue was blocking the street. Another S needed to present her ID card to access her office building because the crowd has turned into a chaotic mess.

I can be very certain that the majority of people in line are opportunitists who are abusing this green bag movement and try to resale and make a small profit. Sooner or later, we should see the bag end up sitting in the window display of secondhand handbag stores like milan station, paris station, etc... And the people who are addicted to Anya are being taken advantage of.

What's the underlying problem? The bag is either selling too cheaply, or Anya is not producing enough. It shouldn't be a limited edition in the first place, and should have partner with grocery stores to mass produce the bag. I like the concept behind it but dislike the way they promote it, if it is easier to get, I will definitely snag one for myself.